Rodrigo Coelho, VP Strategy, Canada, spoke to Strategy about the Accor ‘Get Real – Experience it ALL’ campaign, featuring Neil Patrick Harris. Rodrigo shared that the “campaign is based on insights that 65% of consumers are currently planning vacations” and “we wanted to inject fun and optimism,” with the goal to have consumers identify with Harris.
The Momentum Worldwide Canada Team worked in partnership with UM.
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Source: Strategy