In the Sport Culture edition of Momentum’s Trends Across The Planet (TAP) series, we’ll show you how sports fans across generations are connecting and their favorite sports personalities.
From Gen Alpha’s consumption of live streaming to Gen Zers’ and Millennials’ desire to spend more time outdoors, the common thread is an effort to connect.
Discover what trends are shaping Sports Culture, and stay tuned for Momentum’s Trends Across The Planet: Sports Culture (Part 2), coming soon.
Download the full report here.