The Drum: B2B buyers might be hard to find, but they are out there

B2B buyers are getting harder to reach and the buying group is now dominated by Millennials and Gen Z. So how do you meet them where they are? 

Andrew Kyrejko, VP, Group Director of Strategy, NA, shares why today’s go-to-market strategies must flex to diverse behaviors, offer real choice, and turn events into co-created experiences that spark deeper connection.

Read more in The Drum here.

(Source: The Drum)