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Tag:
Creative
LITTLE BLACK BOOK: Is Burberry’s New Identity The End Of The ‘Serif Wars’?
February 15, 2023
“In 2023, luxury acknowledges heritage but always through fresh and innovative interpretations.” Blake Kotenbrink, SVP, Luxury Practice, joins the discussion…
LITTLE BLACK BOOK: Why Chevrolet Is Celebrating Good Deeds Done across Canada
February 15, 2023
“We opened the program up to celebrate all good deeds equally.” Hear from SVP ECD Canada, Patrice Pollack and Chevrolet…
THE DRUM: A Toss-Up Between Cynicism And Nostalgia: What Makes A Memorable Christmas Ad?
November 15, 2022
Simeon Jarrett, UK Copywriter at Momentum Worldwide shares why Don't Panic's latest Christmas ad for Shelter creates a memorable and…
LITTLE BLACK BOOK: Why Writing For AI Artists Is More Than “Drawing With Words”
August 10, 2022
Tai Smith, UK Director of Creative Technology, shares his thoughts on how people in advertising should best make use of…
LITTLE BLACK BOOK: High Five: Momentum’s David Byrd Picks Five Campaigns With Impeccable Execution
July 19, 2022
New York Creative Director, David Byrd, shares with Little Black Book his 'High Five' campaigns that have impeccable execution.…
LITTLE BLACK BOOK: Time To Go On The Offence
June 8, 2022
“I want to create work from here that travels around the globe, makes our partners famous, and maybe even helps…
LITTLE BLACK BOOK: Momentum Canada Appoints Patrice Pollack As Executive Creative Director
April 14, 2022
Thrilled to welcome Patrice Pollack as Executive Creative Director to our Momentum Worldwide Canada team! Pollack believes the most important…
LITTLE BLACK BOOK: Uprising: Creating Just For The Fun Of It With Lauren Atkinson
February 28, 2022
Our UK Senior Art Director, Lauren Atkinson, sits down with Little Black Book to share her experience of working at…
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