More than a third of Momentum Worldwide’s survey respondents said they were still “riding a high of sports excitement” after the World Cup.
Momentum Worldwide’s latest Global Fandom research report shows that there’s a lingering “halo effect” from the recent FIFA World Cup 2026™ and a connection between World Cup fandom and the next mega sports event in the United States – the 2028 Los Angeles Summer Olympics.
In a recent interview with Sports Business Journal, Lisa Gramling, SVP, Research Innovations & Intelligence, NA, at Momentum Worldwide, shares why the World Cup has created a unique window for brands to connect with fans long after the tournament ends.
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(Source: Sports Business Journal)