WE TURN SPRITE CANS INTO GATEWAYS TO HOLLYWOOD
CAN A BOTTLE OF SPRITE CHANGE A LIFE?
MAYBE.
To celebrate the launch of Black Panther: Wakanda Forever.
We turned every bottle of Sprite into a way to let Black youth discover a pathway into a career in film.
Fans scanned the bottle and launched an AR experience.
That connected them to the creators of Wakanda Forever.
They told their stories and opened young fan’s eyes to many careers in film production.
We put the bottles in stores across the country.
And took them on tours to HBCUs.
We even created a scholarship to help one amazing student follow their dreams.
Results
300,000+
Fans scanned our bottle
54%
Increase in sales
3+ Minutes
Spent on the digital experience, on average
825 Millions
In earned media impressions