Original beats, experienced engineers, professional videographers, and one challenge:
Record an original song & music video — in one hour.
When pandemic closures left Toronto with less performance and recording spaces,
we helped Converse build a one-stop-shop for artist development.
We made Foot Locker’s flagship store the epicentre of the local music scene,
transforming the shoe store…
…into the studio.
We gave artists a space to create, collab and compete.
And in the process, launched a discovery platform like no other.
Then for our final act, we donated all the studio equipment to a local performing arts nonprofit.
Results
100+ Hours
Free studio time
5.9 Million
Total Media Impressions
1 Clio Award
For Experience/Activation in Music