AMEX wanted to become the go to card for NBA fans in real life, and in the metaverse…
So we brought the two worlds together, and brought the nba 2k meta store out of the metaverse we created the first virtual store- in real life
And dropped it in the middle of hoops crazy Los Angeles.
Fans could shop exclusive virtual merch in the real world, and have it appear on their avatars in game – in real time.
50,000 IRL and virtual fans showed up
And AMEX made up over 50% of all purchases in the 2K store.
History was made.
Results
500,000+
Virtual and IRL fans
5 Million
Impressions
Clio award
Winner