We Take Fans into Musicians’ Heads.
Shawn Mendes composed his last album on his phone.
So Verizon used those demo recordings to create an experience that took fans through his songwriting process.
Fans got to visit the Malibu beach where he wrote the songs.
Then they laid down vocals in an exact replica of his recording studio.
And they got to step onto a 360° projection stage and perform in front of his real audience.
The whole experience was narrated on their phones by the man himself.