In order for International Delight to release their most beloved seasonal creamer well before the season started
it meant rallying against the season itself.
We dropped a pumpkin spice creamer dispenser in front of the iconic coffee shop that handcuffed it to a season.
And gave the mugs of the masses what they really wanted.
MORE PUMPKIN.
MUCH SOONER.
Results
28.7 Million
Social Impressions
3.4 Million
OLV Impressions
+20%
Sales Increase
#1
Creamer in Canada
