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We Rock The Stock Market

WE ROCK THE STOCK MARKET

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It’s not often that an event causes a 13% jump in a company’s stock price.

Or adds $12 Billion
to that brand’s
market cap.

But at CES 2021,
that is exactly what we did for GM.

GM wanted to
be seen as a technology company.

So we created
Exhibit Zero, a totally virtual exhibit for a totally virtual CES.

Featuring
immersive
dioramas.

Interactive displays.

Technology
deep dives.

Live virtual
keynotes.

AR interactions.

And in-depth conversations with tech influencer Malcolm Gladwell.

Results

Best of CES

CNET

Best of CES

Forbes

Best of CES

FoxNews

Best of CES

Digital Trends

GM stock jumps 13%

New York Times

$12BN is added to GM Market Cap.

Financial Times

2,500 +

Articles

2,900 +

Broadcast stories

25 Million

in Earned Media

380,000

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