We needed a campaign that helped fans
understand the value SAP brings to their
team, and how they’re responsible
for fuelling fans’ stat passions.
So, we created a
social media film
series where the
fans’ love for stats
was put to the test.
‘Who’s the Blue?’
featured four
Manchester City
players.
Each player
showed off
their skills while
disguised in
a full-body
morph suit.
The only clue
to their identity
was their stats.
And fans had to
guess who each
player was for the
chance to win big.
We delivered 11 videos
over seven days
across SAP Sports’
and Man City’s global
social channels.
Results
57.5M
Impressions
45.3M
Reach
11.6M
Video views
91%
Positive sentiment
2M
Engagements
1M
Pre-exposure
Multi-award winner
Including Gold at the Brand Film Festival
