POWERADE believes in putting power into the athlete’s hands.
In the modern era, an athlete is a brand. But few athletes own the rights to their own identity.
So we went to the POWERADE JamFest at the McDonald’s All-American invitational.
And we gave 48 of the best high school players in the country their own brand.
We worked with designers to create a unique logo for each player.
We based each design on their moves, nicknames and personalities.
Then we gave them full rights and ownership of each unique IP, in perpetuity.
