Modelo is the beer brewed for those with a fighting spirit.
So, we partnered with local artists across the country to celebrate the fighting spirit
And created the Modelo Custom Shop — a pop-up featuring local artists and LIVE customizations
First, we took a vintage van and turned it into the Custom Shop Vehicle
Then we hit the road, touring bars across the country. At each stop, local artists customized gear for guests on-site.
And dropped limited-edition designs that let them rep their city.