Second Screen experiences are designed to bring new viewers to a live show.
But the effect is often the opposite. They pull viewers into the virtual world and away from the broadcast
So when Jimmy Fallon and the tonight show asked us to create a Fortnite experience, we flipped the script
And made a second screen experience that actually pulls people into the first screen.
So we created the first Tonight Show episode you could watch in the real world
And play in the virtual one—at the same time.
We built a virtual replica of 30 Rockefeller Center and Jimmy’s Studio, and filled them with games
Then the show built real versions of those games in the real 30 Rock.
So when The Tonight Show aired, 500,000 new Fallon viewers watched, and played along with Jimmy.
Then they stayed and played for an unprecedented 2 Million minutes.
And the oldest show in the game, changed the game forever.
Fortnite Players/Fallon Viewers
Organic Social Impressions