Our UK team took home two wins at this year’s IPM Awards for the AI-powered Dream Bake Studio activation for Betty Crocker in the following categories:
– Silver: Best Sampling Activation
– Bronze: Best Creative And Innovative Execution
These honors reflect the exceptional creativity, strategic thinking, and results delivered by the team. Congratulations to everyone who made this possible.
Read more here.
(Source: The Institute of Promotional Marketing (IPM))