Little Black Book: When Does a Cultural Trend Become a Strategy?

With cultural trends appearing and disappearing faster than ever, how do strategists decide which ones are worth paying attention to? And when does a passing moment become something a brand can build a legitimate strategy around?

Carly Schindler, Associate Director, Strategy, NA, at Momentum Worldwide shares how brands can best decide which trends are worth paying attention to in this feature with Little Black Book.

Read more here.

(Source: Little Black Book)