Is in-store media truly experiencing a ‘resurgence,’ or have we been missing its consistent power all along? Momentum Worldwide’s recent global study with Interpublic IPG highlights how:
🛒 77% of shoppers buy unplanned items after seeing in-store retail media.
💡 79% consider new brands when exposed to in-store retail media.
…Plus much more!
Read more in Little Black Book here.
(Source: Little Black Book)