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News
The Drum: Is your omnichannel strategy missing the point?
January 30, 2026
Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce at Momentum Worldwide, explains to The Drum why brands must adapt…
The Path To Purchase Institute: Why the discount cycle is broken (and what replaces it)
January 29, 2026
The future of commerce is not just about showing up. Adriano Lombardi, SVP, Executive Creative Director, Experiential Commerce at Momentum…
The Drum: Gen Alpha is defined by its impressive entrepreneurial spirit
January 15, 2026
Gen Alpha is proving us all wrong. “Alphas are curious, savvy, and actively looking to be empowered. Giving them the…
Momentum Worldwide’s Little Book of Trends 2026
December 11, 2025
Explore the Trends Shaping 2026 Marketing Last year’s trends were all about deeper relationships, rooted in reinvention and connection. 2026…
The Drum: Experience matters more than message at events
November 26, 2025
“Why B2B events fail: 80% of what we experience sticks, yet we obsess over the 20% that doesn’t.” Matt Lewis,…
Little Black Book: Interpublic and Momentum Worldwide Research Reveals In-Store Media’s Untapped Potential
November 25, 2025
Is in-store media truly experiencing a 'resurgence,' or have we been missing its consistent power all along? Momentum Worldwide's recent…
Little Black Book: Where Should Christmas Advertisers Invest Their Media Spend?
November 24, 2025
Laura Bianchi, VP, Director of Strategy, Experiential Commerce at Momentum Worldwide explores how brands can spend smartly this season, explaining…
Evento Plus: From Event To Strategic Experience
October 14, 2025
Matt Lewis, President Europe at Momentum Worldwide, chats with Evento Plus about integrating our London and Madrid offices. Matt highlights…
Adweek’s Experiential Design Team of the Year
October 7, 2025
Our Experiential Design Team at Momentum Worldwide has been named Experiential Design Team of the Year at Adweek’s inaugural Team…
Momentum Canada wins at Strategy Awards
October 2, 2025
The Momentum Worldwide team in Canada has picked up another win, celebrating a silver trophy at the Strategy Awards alongside…
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