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News
ADWEEK: The 2026 Creative 100
May 5, 2026
James Robinson, Global Chief Creative Officer and David Chamberlain Chief Experience Design Officer, NA, have been included in ADWEEK's Creative 100.…
Little Black Book: Earth Day Special Feature
April 30, 2026
Could the EU’s New Regulations Signal the Death of the "Eco-Aesthetic"? Following a new wave of EU regulations, David Chamberlain,…
PR Week: The NFL Draft’s enduring cultural pull for fans and brands
April 17, 2026
The NFL Draft has become one of sports’ surest cultural moments. In a recent interview with PR Week, Parisa Howard,…
Momentum Impact Report
April 16, 2026
We don’t make performative ideas about sustainability for award shows. We make real change. Experiential can produce a lot of…
Retail Gazette: Primark debuts fake premium fashion brand for immersive social experiment
April 7, 2026
The UK team at Momentum recently partnered with Primark to put perceptions to the test with the “Kim Parr” immersive social…
Momentum wins Campaign US Experiential Agency of the Year for third year in a row
March 27, 2026
THREE-PEAT!!! Adding another win for the Momentum team, we’re proud to be named Campaign US Experiential Agency of the Year…
Women’s History Month: Q&A with Kimberlee Borland Gibbs
March 18, 2026
In this Q&A, Kimberlee Borland Gibbs, SVP, Group Director, Business Leadership, NY, shares her experience in experiential marketing as we mark Women's…
The Drum: Judge of the Day: Precision matters but people still matter more, says Anna Dalziel
March 11, 2026
In an era of hyper-targeting and endless data, precision matters. But people still matter more. Last year, Anna Dalziel, SVP,…
We Are AdAge’s Experiential Agency of the Year
March 9, 2026
We are proud to share that we have been named Experiential Agency of the Year at the Ad Age A-List…
Momentum XC Thursday Thoughts: The BrewDog Lesson
March 5, 2026
The BrewDog Lesson: How to Build Brand Equity That Survives the Shelf Alessandro Camaioni and James Cahill weigh in on…
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