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Brand Experiences
CAMPAIGN US: From ‘Goofy’ To ‘Tone-deaf’: Creatives Dissect The Tone Of Super Bowl LVII Ads
February 15, 2023
James Robinson, Chief Creative Officer, NA, at Momentum Worldwide shares his thoughts on what the tone of this year’s…
LITTLE BLACK BOOK: Is Burberry’s New Identity The End Of The ‘Serif Wars’?
February 15, 2023
“In 2023, luxury acknowledges heritage but always through fresh and innovative interpretations.” Blake Kotenbrink, SVP, Luxury Practice, joins the discussion…
THE DRUM: Retro Repeats Revisited: Get Ready For The 90s nostalgia Trend
February 15, 2023
“With 73% of consumers stating they enjoy things that remind them of their past, we expect to see more retro…
SPORTS BUSINESS JOURNAL: Does Growing The Pool Of Investors Pose A Risk For Brand Sponsorship Alignment?
February 15, 2023
“Fans and communities who’ve been created over decades need to know that their teams’ values won’t be eroded by any…
LITTLE BLACK BOOK: Why Chevrolet Is Celebrating Good Deeds Done across Canada
February 15, 2023
“We opened the program up to celebrate all good deeds equally.” Hear from SVP ECD Canada, Patrice Pollack and Chevrolet…
ADCLUBNY: Predictions: Brands Tackling The Big Game
February 3, 2023
While some brands expressed hesitancy about activating fully at the Super Bowl last year, this year we are seeing a…
LITTLE BLACK BOOK: Momentum Worldwide Appoints Sampson Yimer To Lead DE&I Across North America
February 3, 2023
Proud to announce that Sampson Yimer has been appointed as Director of Diversity and Strategic Development at Momentum Worldwide. Donnalyn…
LITTLE BLACK BOOK: Chevrolet Launches ‘Good Deeds Cup’ To Motivate Young People To Do Good
January 18, 2023
Our Canada team is bringing back The Chevrolet Good Deeds Cup for the 7th year running, for the most exciting…
THE DRUM: We Ask Marketers: How Much Leave Should An Agency Offer Its Workers?
January 3, 2023
Brian Lewis, SVP Group Director of People Operations, NA talks about our Time Well Taken policy at Momentum Worldwide, explaining…
THE MOMENT: The Trends Set To Shape 2023
December 16, 2022
In case you missed Momentum Worldwide’s The Moment event, a replay of the session is available here for you to view…
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