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B2H
The Drum: B2B buyers might be hard to find, but they are out there
November 27, 2025
B2B buyers are getting harder to reach and the buying group is now dominated by Millennials and Gen Z. So…
The Drum: Experience matters more than message at events
November 26, 2025
“Why B2B events fail: 80% of what we experience sticks, yet we obsess over the 20% that doesn’t.” Matt Lewis,…
B2H Bitesize: F1 Sponsorship Activation Needs a B2H Take
August 14, 2025
Formula 1 is attracting a new wave of B2B investment as brands look to position themselves on a global stage…
B2H Bitesize: The Keynote Rethink
June 12, 2025
Why the format needs a human touch For better or worse, most business events are often judged by one defining…
B2H Bitesize: What Richard Branson Tells Us About The Future Of C-Suite Events
March 26, 2025
No, this isn’t clickbait. You read the headline right. Richard Branson’s recent perspective on his growing portfolio of Virgin Limited…