The World Cup’s impact goes far beyond the final whistle, and we’ve never seen a better moment for brands to connect!
In Momentum Worldwide’s latest piece from our Global Fandom Study, we explore the lasting “halo effect” of the FIFA World Cup 2026™ and how it could shape fan engagement and sponsorship opportunities ahead of the LA28 Summer Olympics.
Click here to download the latest piece in our ‘Global Fandom Study’ series.
(Source: Momentum Worldwide’s Proprietary Research)