The Drum: Carly Johnson says performance without brand demand is a race to the bottom

Carly Johnson explains why consumers don’t experience brands as separate touchpoints.

After recently being invited to join the Media jury for The Drum Awards Festival, Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce, NA, at Momentum, shares her view on how the industry is reading commerce media in this ‘Judge of the Day’ feature. 

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(Source: The Drum)