Event Marketer: Hendrick’s uses its peculiar personality to fuel an experiential ‘Giniverse’

The Momentum Worldwide US team recently partnered with one of the world’s biggest brands and created the Hendrick’s Time Traveler’s Tavern.

The experience was an enigmatic Mega Bar of liquid curiosities, brought to life at this year’s Tales of the Cocktail conference. Bridging time & space, the public house was overflowing with bar portals and characters from different time periods & every dimension of Hendrick’s peculiar Giniverse-past, present and future. The bizarre oasis, hidden in plain sight, welcomed & celebrated bartenders and guests from around the world, featuring unmatched libations from the best barkeeps time & history has to offer!

Check out the highlights here.

(Source: Event Marketer)