Coca-Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform

Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca-Cola archives. Built exclusively for Coca-Cola by OpenAI and Bain & Company, “Create Real Magic” is the first platform of its kind to combine the capabilities of GPT-4, which produces human-like text from search engine queries, and DALL-E, which produces images based on text.


Metaverse Fashion Week Coming to Milan’s Piazza del Duomo With Hybrid AR-IRL Runway Show

Augmented reality metaverse Over is planning a fashion and tech takeover of the Piazza del Duomo in Milan on March 31, with a hybrid fashion show and other events on the closing day of Decentraland’s Metaverse Fashion Week. Attendees will be able to watch as a digital avatar wearing, for instance, a look from Gucci Vault’s latest collaboration bounds down the physical catwalk by simply lifting their smartphones and viewing the action on their screens.


Adobe Launches Generative ‘Firefly’ AI, Where Users Can Simply Type To Edit Images

Currently in Beta, Firefly, similar to other image-generating tools, allows creators to use everyday language to conjure images. In the future, Adobe wants to use Firefly to help creators with more intricate AI-generated compositions, such as creating a given texture based on a text prompt.


Google Rolls Out Its Bard Chatbot to Battle ChatGPT

Bard, like ChatGPT, will respond to questions about and discuss an almost inexhaustible range of subjects with what sometimes seems like humanlike understanding. Google says it has made Bard available to a small number of testers.


Gucci To Take ‘Active Role’ In Bored Ape Yacht Club Metaverse

Gucci and BAYC’s Yuga Labs are now formally working together to explore how fashion and influence the metaverse. The  Italian luxury fashion house aims to formally join Yuga Labs in exploring the “intersection between fashion and entertainment in the metaverse,” Business of Fashion reported.


Uber Eats Pares Its Menu And Removes Thousands Of Virtual Brands

Uber Eats will remove 5,000 online stores, which will reduce its North American menu by about 13%. The reduction, though, won’t impact people’s food choices, as the restaurants that were removed were alternate versions of existing ones that offered the same menu – a practice that became very popular throughout the pandemic as an effort to game the system and catch the eye of consumers.