Adweek have announced their 2022 Experiential Awards celebrating the best innovative activations.
And we are honored to share that Momentum Worldwide has been awarded Adweek’s ‘Experiential Agency of the Year’.
“Many agencies innovated during the Covid-19 lockdown, but some took the extra step to reinvent the role of experiential advertising from the ground up. Reaching past immediate digital alternatives to live events, Momentum built its own virtual experience platform called WhiteBox. Adding virtual and hybrid options to canceled sports and music festival events, the agency’s task force managed to realistically map the impact of the lockdown and provide insight as the worlds of travel and live performance opened up again. Through a monthly virtual town hall, advances in DEI and progress in creating sustainable practices, Momentum found new ways of bringing people together.” —S.C.
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