LITTLE BLACK BOOK: Gamifying Real Life: Extending Connection to the Physical World

Lauren Kimball, Design Director NA at Momentum Worldwide, shares her thoughts with Little Black Book on the evolving world of virtual experiences and the continuing desire for amazing experiences. Backed up by Momentum’s WE KNOW Experiences Research, which found that 80% of people agree the best way for brands to form an emotional connection with consumers is to create immersive experiences that allow them to live and breathe the brand. An example of this is our recent work with Verizon, we pushed boundaries by blending digital and physical to create a virtual stadium in Fortnite for this year’s Super Bowl which attracted over 40 million users during its launch. Read more here.

Source: Little Black Book