Microsoft wanted to launch their Azure platform in a giant way.
So we partnered with Tokyo’s legendary Toho Studios.
We brought them Microsoft’s Azure AI and Hololens technologies.
And we used them to create a “life sized” Godzilla in AR.
Then we turned him loose on Tokyo.
And we let fans use the same tech, via gestures, voice, and text, to launch (virtual) missiles to fight him.
Results
39 Million
Media Impressions
$2.3 Million
Value
$0
In Media Spend
“You feel like you have just stepped into a scene from a movie.”
–Yahoo Japan