Take one bite of an Oreo, and you feel like a kid again.
So we created an experience that did exactly that.
We built a giant kitchen that made everyone feel kid-sized.
We even created a giant cookie jar filled with new Choco-Chip Oreos.
Guests snuck samples and posted hundreds of unforgettable moments to social media.
Creating a sampling moment that lived far beyond the physical event.
Results
104 Million
Media Impressions
150,000
Social Media Engagements
"We’re Converted!"
–Marc Jacobs
