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We Simulate MS For Fortnite Gamers

Watch Case Study

We created the first Twitch event
by a pharmaceutical company.

Pro gamers were
handpicked to take
part in an 8-hour
gaming extravaganza.

They shared real-life
stories and explained
MS with in-game
simulations to
smash stereotypes.

This created an
accessible,
online community
for people living
with MS.

We raised awareness
by using a radical new
approach for
World MS Day.

Results

1,203,604

Unique views of the live stream

2,981,657

Minutes watched

673M

People reached globally through social and PR

1.4M

Social media engagements

Multi-award winner

Including Gold at Campaign’s Experience Awards