Lockheed-Martin wanted to inspire the next generation of engineers and explorers.
So we created the first-ever group VR experience.
We found a normal NYC school bus.
We replaced all the windows with 4K screens.
Then we used those screens to project a real Martian environment
The environment moved as the bus did.
Then we loaded in an unsuspecting class of kids and took them on a field trip to Mars, inspiring them to become the generation that takes us to the red planet.
Results
Single Most Awarded Campaign
2016 Cannes Lions