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We Send School Buses to Mars.

WE SEND SCHOOL BUSES TO MARS.

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Lockheed-Martin wanted to inspire the next generation of engineers and explorers.

So we created the first-ever group VR experience.

We found a normal NYC school bus.

We replaced all the windows with 4K screens.

Then we used those screens to project a real Martian environment

The environment moved as the bus did.

Then we loaded in an unsuspecting class of kids and took them on a field trip to Mars, inspiring them to become the generation that takes us to the red planet.

Results

Single Most Awarded Campaign

2016 Cannes Lions