We Put Everyone’s Name on a Coke
In 2014, Coke put people’s names on cans.
But some people’s names got left out.
So we created a program that put everyone’s name on a can.
We built special vending machines that could print anyone’s name
and sent them out on a global tour
that let everybody share a Coke with anyone they wanted.
Results
50
Cities Visited
1 Million
Names Entered
1,157,803
Cans Created
350,000
Virtual Cans Shared