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We Put Everyone’s Name on a Coke.

WE PUT EVERYONE’S NAME ON A COKE.

Watch Case Study

In 2014, Coke put 
people’s names on cans.

But some people’s names got left out.

So we created a program that put everyone’s name on a can.

We built special vending machines that could print anyone’s name

and sent them out on a global tour

that let everybody share a Coke with anyone they wanted.

Results

50


Cities Visited

1 Million


Names Entered

1,157,803


Cans Created

350,000


Virtual Cans Shared