Xbox wanted the world to know how tough their new Tomb Raider game was.
So we put six people on a billboard in London.
Then we subjected them to the extreme weather conditions from the game.
Fans streamed the show via Twitch.
And they could even control the weather via smartphone.
Until only the grittiest contestant was left.
Results
450K+
Total views on Twitch
22K
Interactions
2 million
Total views on Facebook
56,000
Hours of streamed content watched
18 Cannes Lions
