We invited doctors to experience their patients’ MS symptoms for themselves.
We used vibrations to numb their sense of touch.
We made everyday objects heavy and cumbersome.
We threw off their balance,
and we made reading impossible—all things a real MS patient experiences.
Giving doctors a greater understanding of their patients, and inspiring new treatments and therapies.
Results
“Changes not just how MS is treated, but how patients are treated too.”
– 2016 Cannes Lions
78% of doctors
Said their Medical Knowledge of MS Improved
95%
Said their Awareness Improved
