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We Give Athletes Their Own Identity.

WE GIVE ATHLETES THEIR OWN IDENTITY.

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POWERADE believes in putting power into the athlete’s hands.

In the modern era, an athlete is a brand. But few athletes own the rights to their own identity.

So we went to the POWERADE JamFest at the McDonald’s All-American invitational.

And we gave 48 of the best high school players in the country their own brand.

We worked with designers to create a unique logo for each player.

We based each design on their moves, nicknames and personalities.

Then we gave them full rights and ownership of each unique IP, in perpetuity.

The athletes used the logos in their social media, proving to their millions of followers that POWERADE really was putting the power back in the hands of the players.