Samsung needed journalists to
take notice of their latest launch,
in the middle of a global pandemic…
So we gave the phone to
Rankin, an internationally
respected creator,
to show what it
could actually do.
And unveiled a unique
branded-content
campaign featuring
musician Stefflon Don.
Shot entirely on the new
Samsung Galaxy S21 Ultra.
In a two-day programme of
11 virtual media launch events.
Putting the Galaxy S21
where it belonged–in
the imaginations of
consumers across a
locked-down Europe.
Results
4.2M
Social media impressions
19.7 billion
Media reach
2.9k
Media articles produced.
500+
Media titles briefed in just two days
Featured in GQ, Rolling Stone, Vogue and many more.
