On World Ocean’s Day 2020,
we helped launch ocean
advocate Emily Penn’s
SHiFT initiative.
We targeted millions
of ‘change makers’
globally.
Who want to create
a plastic-free future
for our oceans. And
unite with local,
like-minded activists.
Together with SAP,
we created a digital
platform using
innovative tech.
So that users can
identify how they
can help tackle ocean
plastic pollution.
Users are taken through a
series of questions to narrow
down their sphere of influence.
And are then provided
everyday, workable solutions
so they can personally make
a difference.
This collaboration
is part of SAP’s
commitment to
deliver a cleaner
ocean by 2030.
Results
200K
Change makers recruited
$14M
Earned media coverage
3.8M
Impressions
1.9M
Video views
100%
Positive sentiment
2M
Individual fans reached
International coverage
Ellie Goulding proactively shared the platform on her social media
