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We Turn Cement Trucks into Cocktail Shakers.

WE TURN CEMENT TRUCKS INTO COCKTAIL SHAKERS.

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Monkey Shoulder is the whiskey made for mixing.

So we turned a cement mixing truck into the world’s biggest, fully functional cocktail shaker.

Then we sent it around the country.

30 cities toured.

146,000 drinks dispensed.

Monkey Shoulder (and its giant mixer) had arrived.

Results

180 Million


Media Impressions

+28% YTD


Growth in Overall Case Sales Across the U.S. ​