Coke wanted to go big at the PyeongChang Winter Olympics.
So we turned a building in the middle of the Olympic Village into the world’s biggest vending machine.
But we wanted everyone in Korea to experience it.
So we built another one in downtown Hongdae, Seoul.
We invited celebs and put on shows.
And we dispensed one-of-a-kind Coke products.
Results
250,000
Visitors
380 Million
Media Impressions
2.2 Million
Social Engagements