The US Open isn’t just tennis.
It’s tennis with the glitz, glam, grit and celebrity of New York City.
So American Express remixed tennis with the culture of The Big Apple.
Digital graffiti,
interborough rivalries,
time-traveling subway cars, and more.
We created an unforgettable experience that set a new bar for a US Open experience.
Results
145,000
Visitors
59,000
Engagements
125.2 Million
Media Impressions
72.3 Million
Social Media Impressions
“This is the best Fan Experience”
– Venus Williams
