The market for non-alcoholic drinks has indeed been long ignored (“Only the beer gets drunk”, February 17th). Yet the trend towards sobriety continues. A poll from YouGov showed that 3.1m Britons attempted Dry January this year and 72% of those who took part are likely to maintain lower levels of drinking six months after. Demographically, 16-24 year olds drink less than any other age group.
Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
Momentum’s Chief Technology Officer, Jason Alan Snyder, has joined the Rutgers University Cybersecurity Advisory Board, where he will help launch a new Cybersecurity curriculum at the Rutgers Center for Innovation.
Chief Technology Officer Jason Alan Snyder points to the quality of the customer experience as brands seek more opportunities to bring services into people's homes.
The theme for this year’s International Women’s Day is clear: Do. Actually do something about equality: implement flex-work so women aren't penalized for having children, change agency structure so more are offered the same opportunities as men, fire those who don’t believe in this. Hashtags and token speeches were for 2017—now is the time for action.
As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women. Here’s a sampling: ...
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on the game.
Last summer, Heather Salkin, svp of innovation for North America at experiential agency Momentum Worldwide, had to be in two places at once: American Express’ virtual reality demo at the U.S. Open in New York and with her family at a New Jersey beach. Normally, Salkin would have had to forgo her vacation to attend the tennis tournament. Instead, she used one of Momentum’s traveling robots to appear at her client’s event while she relaxed 160 miles away.
Momentum NA Chief Marketing Officer Richard Black has some advice for brands and agencies looking to utilize technology in their next piece of work.
Esports lead Glenn Minerley writes that improving the fan experience is something brands can do right now at live Esports competitions and has suggestions on how brands can do so.