Momentum CEO Chris Weil writes in Adweek that “in order to truly drive client growth [agencies] must continue to lead with creativity—but now infuse that creativity with a leading role in data and technology and a new talent configuration to support it.”
Momentum NA President Donnalyn Smith was named to the Adweek Disruptors List, celebrating the 39 women who are spearheading a revolution in advertising, media and tech.
Momentum NA President Donnalyn Smith writes in Adweek that "While many agencies and clients are working together to attract diverse talent, we still have plenty of room for improvement. Our industry struggles to attract, and then retain, the very talent we acknowledge is so critical to our success—like working moms."
Momentum’s Chief Technology Officer, Jason Alan Snyder, has joined the Rutgers University Cybersecurity Advisory Board, where he will help launch a new Cybersecurity curriculum at the Rutgers Center for Innovation.
As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women. Here’s a sampling: ...
Last summer, Heather Salkin, svp of innovation for North America at experiential agency Momentum Worldwide, had to be in two places at once: American Express’ virtual reality demo at the U.S. Open in New York and with her family at a New Jersey beach. Normally, Salkin would have had to forgo her vacation to attend the tennis tournament. Instead, she used one of Momentum’s traveling robots to appear at her client’s event while she relaxed 160 miles away.
Luke D'Arcy (President, Momentum UK) shares some of the career advice that has helped him reach his current position.
Each year, She Runs It honors women who have achieved outstanding business results while also serving as strong role models or mentors at work, at home and within their communities. This year’s winners include Momentum President Donnalyn Smith, honored as one of the Working Mothers of the Year.
Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Momentum Worldwide, a subsidiary of “Big Four” advertising giant Interpublic Group, is moving to Brookfield Place.The agency is relocating from its digs in Hudson Square to Brookfield Property Partners’ 300 Vesey Street, where it signed a lease for nearly 60,000 square feet, sources told The Real Deal.