Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Dallas Cowboys owner and 2017 Pro Football Hall of Fame Class member Jerry Jones was in New York City to receive the Sports Business Journal’s Lifetime Achievement Award on Wednesday night at Times Square.
Also recognized during Wednesday’s ceremony as the Best in Corporate Consulting, Marketing and Client Services was Momentum Worldwide.
IPG’s Momentum Worldwide has created a new role, SVP, executive experience director, and appointed David Chamberlain with immediate effect. Chamberlain, previously Momentum executive creative director, will report directly to Momentum North America president Donnalyn Smith and will work across all of the agency’s North American offices with clients including American Express, Verizon, the US Army, Coca-Cola and United Airlines. He will be based in Momentum’s New York office.
Ad Age released the annual "40 Under 40" list celebrating the top young talent in advertising and marketing and we are so pleased to see Momentum Chief Creative Officer Omid Farhang on the list!
Chief Creative Officer Omid Farhang and Chief Technology Officer Jason Alan Snyder work very closely, together guiding all the experiences we create on a daily basis and MediaPost's cartoonist Stan Mack sat down with the two to understand how they work together for the "Real Mad" series.
Chief Technology Officer, NA Jason Alan Snyder was named to The Internationalist magazine's annual list of Agency Innovators, celebrating the people who are "transforming our concepts of a contemporary advertising agency business."
Adweek writes about GumboLive, the part agency, part think tank, part talent incubator that Momentum established in New Orleans and that is changing the way agencies look for new talent.
Biz Bash looks at how Hendrick's Gin connects with people though experiential events like "Voyages Into the Unusual."
At the 2015 SportsBusiness Journal Awards Momentum won the Best in Sports Events and Experiential Marketing honor for the second time in three years!
When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?What are you more likely to share? Content from a concert or a tournament? As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?
Join us for a provocative look at how marketing changes based on the diminishing distinction between entertainment and sports.