EventMarketer speaks to Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Check out their roundup of the brands that came out to play in the desert including the American Express Lounge and Platinum House.
London-based experiential advertising agency Momentum Worldwide has announced a new UK board structure, with the inclusion of three of its leading managers.
Chris Weil, Chairman & CEO Momentum Worldwide, joins Brian Sullivan at CNBC, to talk the good, the bad, and the ugly from this year’s Super Bowl ads!
Momentum CEO Chris Weil writes in Adweek that “in order to truly drive client growth [agencies] must continue to lead with creativity—but now infuse that creativity with a leading role in data and technology and a new talent configuration to support it.”
Momentum NA President Donnalyn Smith was named to the Adweek Disruptors List, celebrating the 39 women who are spearheading a revolution in advertising, media and tech.
Global Chief Technology Officer Jason Alan Snyder talks with Adweek about how voice assistants change the calculus of modern parenting.
Momentum UK’s ECD, Mike Kettles shares some thoughts on trends in event technology with Campaign
Momentum NA President Donnalyn Smith writes in Adweek that "While many agencies and clients are working together to attract diverse talent, we still have plenty of room for improvement. Our industry struggles to attract, and then retain, the very talent we acknowledge is so critical to our success—like working moms."
The market for non-alcoholic drinks has indeed been long ignored (“Only the beer gets drunk”, February 17th). Yet the trend towards sobriety continues. A poll from YouGov showed that 3.1m Britons attempted Dry January this year and 72% of those who took part are likely to maintain lower levels of drinking six months after. Demographically, 16-24 year olds drink less than any other age group.
Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.