Forget the year-end wrap of what was hot and what was not—instead, we’re serving you tomorrow’s trends today. Download Momentum’s Little Book of Trends here…
Momentum UK's Dean Taylor writes:
By the year 2020, there will be more than 26 billion connected devices, which is double the number of tablets, smartphones, and PCs combined. From an evolution point of view this provides unprecedented access to customers and more data generation than ever. Today, Mr Wanamaker would be in his element but would now face the same challenge as the rest of us - how do we use this as a force for good and truly improve the consumer experience?
A new report by brand experience agency Momentum on the media consumption habits and behaviours of gamers has revealed that the games industry is an underused way of reaching ad-receptive consumers.
Momentum Worldwide and Twitch have shared the results of the We Know Gamers study, a study that looks at the consumption habits and behaviors of gamers...The findings presented in the report reflect some interesting trends, including one which reported that most of the participants (28 percent) answered that they would rather be a top player of their favorite game than a movie star (22 percent), athlete (18 percent), or music star (15 percent).
he popularity of competitive gaming — also known as eSports — continues to rise, and some predict that it may surpass traditional sports within the next few years.
Global brand agency Momentum today released a new research study that asked gamers about their media consumption habits and thoughts on the future of gaming.
Gamers have spoken: A new report revealed that gamers think watching and playing video games will surpass watching and playing sports by 2022.
Global brand experience agency Momentum Worldwide surveyed 2,600 people on gaming habits, including opinions on watching and playing competitive video games. The study showed that gamers consider their hobby mainstream, with 75 percent of respondents stating that gaming will always be a part of their lives.
After spending more than two years as Jack Morton’s head of strategy, Abbie Baehr is returning to Momentum to serve in the newly created role of senior vice president North American director of strategy.
NEW YORK CITY – January 9, 2017 – Effective immediately, brand experience agency Momentum Worldwide announces the appointment of Abbie Baehr as SVP, Director of Strategy, North America. In this role, Baehr returns to the agency as part of its overall strategy and insights collective to lead the North America strategy team, and drive insights that inform Momentum’s strategic planning approach around the impact of brand experience.
Momentum UK President Luke D'Arcy writes in The Drum about how brands need to know what their customers want and provide better experiences.
Jason Alan Snyder (CTO) speaks with Marketing Dive on how marketers are using AI technology and how it is changing the field saying, "It is very helpful to have something that can make inferences — my job is to create intimacy at scale and AI helps me do that.”