EventMarketer speaks to Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Check out their roundup of the brands that came out to play in the desert including the American Express Lounge and Platinum House.
London-based experiential advertising agency Momentum Worldwide has announced a new UK board structure, with the inclusion of three of its leading managers.
Forget the year-end wrap of what was hot and what was not—instead, we’re serving you tomorrow’s trends today. Download Momentum’s Little Book of Trends here…
Momentum UK’s ECD, Mike Kettles shares some thoughts on trends in event technology with Campaign
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on the game.
Esports lead Glenn Minerley writes that improving the fan experience is something brands can do right now at live Esports competitions and has suggestions on how brands can do so.
Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Event Marketer looks at the best experiential marketing surrounding the Super Bowl and highlights our work with American Express and Verizon as two of the standout programs.
In BizBash, our innovation lead, Heather Salkin, shares her thoughts on the Opening Ceremony for the Pyeongchang Olympics.
Momentum President and CMO Kevin McNulty writes on the challenges that brands must face head on when partnering with a live, global event like the Olympics.