EventMarketer speaks to Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Check out their roundup of the brands that came out to play in the desert including the American Express Lounge and Platinum House.
Momentum SVP, Head of Music, Entertainment & Esports Glenn Minerley tells Adweek how it’s time for brands to forge long-term working relationships with creative partners.
Chris Weil, Chairman & CEO Momentum Worldwide, joins Brian Sullivan at CNBC, to talk the good, the bad, and the ugly from this year’s Super Bowl ads!
NEW YORK, May 7, 2018 -- Momentum Worldwide, in conjunction with The Moore Group, today announced the formation of First Cut, an enhanced golf division within Momentum Worldwide. This enriched agency partnership has been established to further the ambitions of both groups to meet the brand representation and activation needs of companies in the global golf space.
Momentum UK’s ECD, Mike Kettles shares some thoughts on trends in event technology with Campaign
Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on the game.
Esports lead Glenn Minerley writes that improving the fan experience is something brands can do right now at live Esports competitions and has suggestions on how brands can do so.
Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Event Marketer looks at the best experiential marketing surrounding the Super Bowl and highlights our work with American Express and Verizon as two of the standout programs.