Shopper strategist Carly Johnson (Momentum Atlanta) writes that "A lot of times people associate the “Me” Millennials in a negative way, focusing on the attributes that are self-centered, demanding and picky. But the reality is Millennials didn’t wake up and decide that they were going to be this way. They grew up in a world where technology and innovation shaped them to expect anything and everything, when and where they want it."
Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Laura Moser leads our shopper marketing discipline from Momentum Chicago and was featured in a presentation titled "dy-NAM-ics" looking at the ideas and trends that will drive marketing in 2015.
Shopper marketing director John Saxon from Momentum London writes on The Wall's blog about how gender-based marketing is becoming ever more extraneous.