Shopper strategist Carly Johnson (Momentum Atlanta) writes that "A lot of times people associate the “Me” Millennials in a negative way, focusing on the attributes that are self-centered, demanding and picky. But the reality is Millennials didn’t wake up and decide that they were going to be this way. They grew up in a world where technology and innovation shaped them to expect anything and everything, when and where they want it."
Adweek and YouTube have revealed the top ten most watched ads in 2015 and Budweiser's "Friends Are Waiting" spot is on the list, thanks to 19.5 million (and counting) views to date.
Our shopper marketing experts take a look at the user community of YouTube and how brands can, should, and are taking advantage of this space and changing the shopper experience in profound ways.
Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.